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Customer Service
We believe that meeting customer service expectations is essential to fulfilling our mission. Therefore
Customer service will be emphasized in all decisions that affect our company’s business or products
Ownership of our company's products will include pleasant and efficient service
Our products will be competitively priced
We will provide products with consistently good quality, and there will be no distinction between product and service
Engineers and manufacturing personnel associated with the design, inspection, and manufacture of our products must be accessible to review any field concerns. This includes either customers visiting our plant, our visiting customers’ plants, or telephone conversations
We will coordinate our service goals with our sales representatives, we will train our sales representatives (both directly and through interaction) to provide basic services at the rep level, and we will make the customers aware of this advantage
General Broach is the first perishable tooling manufacturer in the world to earn the
ISO 9001:2000

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